How Much Does a Custom Web or
App Cost in Mexico? 2026 Pricing Guide

Working with a Mexico-based studio in 2026, a custom website starts from about $700 USD (a single-page landing site, roughly $12,500 MXN) and goes up to around $3,800 USD (about $70,000 MXN) for a corporate site with a content management system. A custom e-commerce store runs $2,500 to $8,200 USD (about $45,000–$150,000 MXN), and a mobile app or SaaS platform starts from about $6,500 USD (about $120,000 MXN). The price isn't set by a template — it's set by scope, integrations, and the level of design and engineering involved.

What actually drives the price of a digital project

Two sites that "look similar" can cost five times apart. These are the variables that move the budget:

• Scope and number of screens: a landing page is not the same project as a portal with dozens of views and user roles.
• Custom design vs. template: original UX/UI design (built from scratch) costs more than adapting a template, but it's what differentiates your brand and converts better.
• Integrations: payment gateways, CRMs, ERPs, invoicing, third-party APIs, or AI models all add engineering work.
• Custom functionality: admin dashboards, business logic, automations, and reporting raise the cost compared to an informational site.
• Performance and maintenance: a product that scales and stays secure requires ongoing investment, not just a one-time launch.

Indicative pricing by project type (Mexico-based team, 2026, in USD)

Reference ranges for custom development with a professional Mexico City studio. The final number always depends on scope:

• Landing / single-page site: from $700 USD (~$12,500 MXN).
• Corporate or editorial site (multiple sections + content management system): $1,400 to $3,800 USD (~$25,000–$70,000 MXN).
• Custom e-commerce: $2,500 to $8,200 USD (~$45,000–$150,000 MXN).
• Mobile app or SaaS platform: from $6,500 USD (~$120,000 MXN).
• Custom software or internal system: from $5,500 USD (~$100,000 MXN).
• Monthly maintenance / retainer: $150 to $650 USD (~$2,500–$12,000 MXN).

What does a serious project actually include?

A price that looks too low almost always hides shortcuts. A well-built project includes, at minimum:

• Strategy and information architecture before any design work starts.
• Custom, responsive UX/UI design built to convert.
• Development with a modern stack (Next.js and React, for example) and maintainable code.
• Technical SEO, speed (Core Web Vitals), and solid accessibility practices.
• Testing, deployment, and training so you can actually manage your own site.

Template vs. custom: when does each one make sense?

A template can work if you need a basic presence, fast, on a minimal budget. Custom development pays off when your site or app is central to the business: when you need a unique experience, real integrations, real performance, and something that scales without hitting a ceiling. Custom costs more up front, but it avoids rebuilding everything a year later.

How long does it take?

As a reference: a landing page can be ready in 1–2 weeks; a corporate site in 3–6 weeks; e-commerce in 6–10 weeks; and an app or SaaS platform from 2–4 months, depending on complexity. Timelines depend as much on scope as on how quickly content and deliverables get approved on your end — something that's easier to keep on track when your dev team works in your time zone.

How to get a quote for your project

The best way to know what yours will cost is to define the scope: what problem it solves, what features it needs, and what it has to integrate with. At Keting Media we design and build custom software, websites, and apps with design, engineering, and applied AI — from the website to the internal system that runs your business — for US companies working with a nearshore team in Mexico City. Tell us about your project and we'll give you a clear scope and price, no surprises.