How to Improve UX in Web Design to Boost Conversion: A Complete 6-Step Guide for Entrepreneurs

Introduction In today’s digital world, user experience (UX) has become a critical factor for the success of any website. It doesn’t matter if you have an online store, a blog or a corporate page; if users don’t find what they are looking for quickly and easily, it is likely that they are in trouble.
How to create click-to-WhatsApp ads to boost your digital marketing in 2024

In the competitive world of digital marketing, establishing a quick and effective connection with customers is essential. One of the most efficient ways to achieve this is through click-to-WhatsApp ads, a strategy that allows users to start direct conversations with your business in just one click. This technique has gained popularity […]
Do you know Facebook Ads Library? The Tool that Can Improve your Advertising Campaigns

In the competitive world of digital advertising, finding tools that allow you to optimize your campaigns is essential. Facebook Ads Library has become an indispensable tool that can make the difference between a successful campaign and one that goes unnoticed. But what is Facebook Ads Library and how can it help you improve your campaign?
Dictator Nicolás Maduro: Political Marketing and Global Bots

In the digital age, political marketing has evolved to include strategies that go beyond traditional propaganda. Political leaders, especially those in authoritarian regimes, have adopted advanced technological tools to maintain and consolidate their power. Nicolás Maduro, president of Venezuela, has implemented a multifaceted approach to political marketing that includes […]
Smoke Sellers and Digital Marketing Scammers in Mexico

The rise of digital marketing has transformed the business landscape in Mexico, providing unprecedented opportunities for online growth and visibility. However, this explosion has also attracted a less ethical group: digital marketing hustlers and scammers. These individuals and companies promise extraordinary results without having the capabilities, […]
The 7 key elements of any sale

Selling is a science and an art that requires a combination of skills, strategies and knowledge to be successful. Understanding the key elements of any sale can make the difference between closing a deal or missing an opportunity. Below are described the seven essential elements that must be present in any process of […]
Demystifying the Myth: Why Social Networks Are Not for Selling, but Campaigns Are
In the digital age, social media has become a vital fabric of our online lives. However, there is a common misunderstanding that persists: the idea that social media is a direct sales platform. This article seeks to demystify that concept and explore why social networks are not for […]
Impostor Syndrome: When being an entrepreneur feels like a farce

If you have ever started a business or ventured into the world of entrepreneurship, you may have experienced Imposter Syndrome. Don't worry, you are not alone. This psychological phenomenon, also known as Impostor Entrepreneur Syndrome, affects many people who are dedicated to the business world and can have […]
10 Ideas to invest in Digital Marketing creatively

In today's digital world, marketing plays a vital role in the success of any business. However, to stand out from the competition and capture the attention of your target audience, it is important to adopt creative and strategic approaches. Below, we present 10 innovative ideas to invest in digital marketing and enhance the growth of your […]