How to create click-to-WhatsApp ads to boost your digital marketing in 2024

Cómo crear anuncios de clic a WhatsApp

In the competitive world of digital marketing, establishing a quick and effective connection with customers is essential. One of the most efficient ways to achieve this is through click-to-WhatsApp ads, a strategy that allows users to start direct conversations with your business in just one click. This technique has gained popularity […]

Dictator Nicolás Maduro: Political Marketing and Global Bots

Dictador Nicolás Maduro

In the digital age, political marketing has evolved to include strategies that go beyond traditional propaganda. Political leaders, especially those in authoritarian regimes, have adopted advanced technological tools to maintain and consolidate their power. Nicolás Maduro, president of Venezuela, has implemented a multifaceted approach to political marketing that includes […]

Smoke Sellers and Digital Marketing Scammers in Mexico

The rise of digital marketing has transformed the business landscape in Mexico, providing unprecedented opportunities for online growth and visibility. However, this explosion has also attracted a less ethical group: digital marketing hustlers and scammers. These individuals and companies promise extraordinary results without having the capabilities, […]

The 7 key elements of any sale

Los 7 elementos claves de cualquier venta

Selling is a science and an art that requires a combination of skills, strategies and knowledge to be successful. Understanding the key elements of any sale can make the difference between closing a deal or missing an opportunity. Below are described the seven essential elements that must be present in any process of […]

Impostor Syndrome: When being an entrepreneur feels like a farce

Síndrome del emprendedor impostor

If you have ever started a business or ventured into the world of entrepreneurship, you may have experienced Imposter Syndrome. Don't worry, you are not alone. This psychological phenomenon, also known as Impostor Entrepreneur Syndrome, affects many people who are dedicated to the business world and can have […]

10 Ideas to invest in Digital Marketing creatively

In today's digital world, marketing plays a vital role in the success of any business. However, to stand out from the competition and capture the attention of your target audience, it is important to adopt creative and strategic approaches. Below, we present 10 innovative ideas to invest in digital marketing and enhance the growth of your […]