The 7 key elements of any sale

Selling is a science and an art that requires a combination of skills, strategies and knowledge to be successful. Understanding the key elements of any sale can make the difference between closing a deal or missing an opportunity. Below are described the seven essential elements that must be present in any process of […]
The Sales Cycle: A Better Alternative to the Sales Funnel

In the field of marketing and sales, the sales funnel has been a tool traditionally used to understand and optimize the customer acquisition process. However, in recent years, the sales cycle has emerged as a superior alternative, providing a more complete and dynamic perspective of the sales process. […]
Demystifying the Myth: Why Social Networks Are Not for Selling, but Campaigns Are
In the digital age, social media has become a vital fabric of our online lives. However, there is a common misunderstanding that persists: the idea that social media is a direct sales platform. This article seeks to demystify that concept and explore why social networks are not for […]
Impostor Syndrome: When being an entrepreneur feels like a farce

If you have ever started a business or ventured into the world of entrepreneurship, you may have experienced Imposter Syndrome. Don't worry, you are not alone. This psychological phenomenon, also known as Impostor Entrepreneur Syndrome, affects many people who are dedicated to the business world and can have […]
10 Ideas to invest in Digital Marketing creatively

In today's digital world, marketing plays a vital role in the success of any business. However, to stand out from the competition and capture the attention of your target audience, it is important to adopt creative and strategic approaches. Below, we present 10 innovative ideas to invest in digital marketing and enhance the growth of your […]